Qualititive Assignment Example | Topics and Well Written Essays - 750 words

Qualititive - Assignment Example The data in this case was gathered through interviews conducted at a local organization. The main intension is to re-engineer both the Business Take On and client billing process. The organization from which the data was gathered is within a situation in which the clients are under-billed and sometimes being billed incorrectly (Heath, 2014). This aspect has created a major problem within the organization. The problem is not only faced by the organization but also by the clients especially after being billed incorrectly (Heath, 2014; Kelly, 2014; Vincent, 2014). The data collected was solely qualitative. Qualitative data refers to statistical data that is non-quantifiable. Usually, the data collection techniques are those based on qualitative data collection (Cant, 1997; Creswell, 2003; Higgs, 1997; Loseke & Cahil, 2007). In this case, interviews were used to gather the data at the organization. The interview process was conducted with various individual and specifically the organization’s key personnel. These personnel involved the people representing various sub-units within the client organisation. The interview process was initiated with personnel like Lea Kelly who is the business development manager, Heath, and Vincent from the sales department of the organization. Six interviews were conducted with Vincent taking part in four of the interviews (Vincent, 2014). The interviews were conducted separately because different information was required for capturing. Recording the interviews was the primary was of obtaining the response s from the interviewees. For easy analysis, the recorded information was converted into interview transcripts. The interview transcripts allowed for easy coding (Mason, 2002). In this case, coding is critical for the analysis of the data (McRoy, 2014). The result of the interview process produced a number of themes, which need to be addressed if the organization has to solve the current problems. From the interview,